Ever After Kids Consignment Sale

Site Information

Location: everaftersale.com

Owner: Ever After Consignment Sale, LLC, Hudson, New York

Site Features: Fully integrated custom WordPress website that uses WP as a content management system for all site pages. This allows the client to edit page content at will. WP plug-ins include the ability to manage meta tags for search engine optimization and upload photos and documents. Client manages consignors through a third-party website that is linked throughout pages on the site.

Design Features: Home page features an animated slideshow incorporating targeted information and click-throughs for various audience groups. Tabbed content on various pages keeps large amounts of data neatly displayed and easy to navigate for users. Custom sidebars for different pages bring specific information front and center to the specific audience groups, including custom news feeds. Subpage & global features: integrated Google Analytics tracking, SEO customization by page, site search functions, automatic copyright updating, masked email to combat autobot spam.

The STRESS Doc

Site Information

Location: https://thestressdoc.com

Owner: Richard E. Madden, PhD, LCSW

Company Profile & Key Goals: Dr. Madden has been a long-time client of Small Web Solutions. His original website was built in 2011, long before mobile traffic was given much consideration in usability and design. With COVID moving all of Dr. Madden’s client sessions online, many via mobile devices, it was time to bring the website into a responsive format that would be easy for his patients to navigate and use. This new website, launched in March, 2022, provides a complete solution to those goals: responsive design, downloadable documents for new clients and to support online therapy sessions, tappable phone numbers, gateway to therapy sessions, high-interest photos to engage visitors, and the ability for Dr. Madden to write a new blog, which may be the precursor to and inspire other publications by Dr. Madden in the future.

Site Features: Fully integrated custom WordPress website that uses WP as a content management system for all site pages and blog articles. This allows the client to edit page content at will. WP plug-ins include an intuitive page builder, the ability to manage meta tags for search engine optimization, and the ability to upload photos and documents.

Design Features: Responsive designs/layouts for all portable devices, home page features a full-width slideshow displaying the various disciplines of the owner’s practice. Subpage & global features: downloadable patient documents, video integration, portal to teletherapy sessions, online payment options, integrated Google Analytics tracking, global & single page SEO customization, and automatic copyright updating.

Elzinga Farm & Greenhouse

Visit Elzinga Farm & GreenhouseInformation: This new Small Web Solutions client wanted to update it’s online look and functions with a rich, colorful and device-responsive format, as well as to offer some online purchasing options. The existing site was a cookie-cutter design using GoDaddy design tools and presented an outdated, unprofessional look and format. Small Web Solutions made a number of suggestions, including the development of a user-friendly layout and navigation style that neatly presents the stunningly beautiful products this family business has to offer.

Location: https://elzingafarm.com

Owner: Elzinga Farm & Greenhouse, Dyer, Indiana

Site Features: This is a fully integrated custom WordPress website that uses WP as a content management system for all site pages and news feed articles. This allows the client to edit page content at-will and to keep the site current with updates about products and services. This particular WP theme also uses modules that allow for easy drag-and-drop positioning and editing. WP plug-ins include the ability to manage meta tags for search engine optimization, and to upload photos and documents. Included in the back-end administration of the site are tools for ecommerce and third-party email marketing.

Design Features: Home page slideshow with seasonal custom static border, stylized sub-page headers, submission forms with email notification, social networking links and embedded Facebook feed, integrated Google Analytics tracking, automatic copyright updating, favorites icon, masked email to combat auto spam.

Ashley Fleishman FIT.AF

Site Information

Location: https://ashleyfleishman.com

Owner: Ashley Fleishman LLC d/b/a FIT.AF, Chicago, Illinois

Company Profile & Key Goals: Ashley is a fitness entrepreneur, having built a self-owned business utilizing her prolific group fitness skills and dance/fitness experiences. Ashley did not have a custom website before coming to Small Web Solutions, but was using social media and an all-in-one scheduling/website service to promote her business. Unhappy with the cookie-cutter format of the scheduling service, Ashley approached SWS to provide a more customized look and feel to her online presence. Blending the best of both worlds, the scheduling and purchasing functions of her standard website service were embedded into her new custom website. The use of high-quality and high-interest photographs gives the new site a very professional, yet fun look and feel. The goal is to increase client engagements and new client inquiries.

Site Features: Fully integrated custom WordPress website that uses WP as a content management system for all site pages. This allows the client to edit page content at will. WP plug-ins include the ability to manage meta tags for search engine optimization and upload photos and documents, integrated Google Analytics tracking, global & single page SEO customization, site search functions, automatic copyright updating, masked email to combat autobot spam.

Design Features: This site utilizes a premium responsive child theme for Divi customized for this particular client with tailored colors and content. The site adjusts automatically to all types of devices, which is especially helpful and targeted for the audience of this particular business. The Home page features an information layout with various novel photo treatments, taglines, and testimonials. Subpage & global features: embedded scheduling and online payment functions, attractive and easy-to-read pricing tables, global contact form footer to encourage current and potential client engagements, and custom fonts.

Calibration Laboratory, LLC

Information: This long-time client of Small Web Solutions recently (2018) wanted to update it’s online look and functions, as well as to increase the company’s SEO rankings with a truly device-specific responsive format. While the existing site — redesigned by SWS in 2011 — was getting the job done for its clients, Cal Lab’s focus on customer service was the driver for making its site truly client-friendly. Small Web Solutions made a number of well-received suggestions, developing a strong and easy-to-use online presence for Cal Lab, while at the same time retaining the original essence of the website to let Cal Lab clients know they are interacting with the same business they know and trust.

Location: http://callabco.com

Owner: Calibration Laboratory, LLC, South Holland, Illinois

Site Features: This is a fully integrated custom WordPress website that uses WP as a content management system for all site pages and news feed articles. This allows the client to edit page content at-will. This particular WP theme also uses modules that allow for easy drag-and-drop positioning and editing. WP plug-ins include custom forms and results database (public and private), the ability to manage meta tags for search engine optimization, and upload photos and documents.

Design Features: Home page slideshow, stylized sub-page headers, client login, multiple submission forms with email notification & database backup, social networking links, integrated Google Analytics tracking, automatic copyright updating, favorites icon, masked email to combat auto spam.

We added a new customer yesterday.  I asked them how they found out about us and they indicated they did a Google search for calibration.  When they found our website they said they were extremely impressed with the professional look and layout.  They said it was a factor in determining which calibration company they were going to interview.

They are going to be Cal Lab’s largest account!

Thank you Jackie!  

Jeff Hickman

Principal, Calibration Laboratory, LLC